Fashion

Fashion

What began as a simple code of conduct for walking through the park – a literal sign about how to behave and not step on freshly planted flowers – over time came to cover all the rules for what is socially acceptable.

Today the rules of etiquette are usually unwritten – they’re the underlying standards of society, the things that keep us from offending friends and killing strangers on crowded public transportation. Likewise, your style starts with the basics: underwear and socks. Here is a company dedicated to perfecting your basics. Etiquette begins with what you first put on each day. It’s the foundation of your everyday dress routine. The essential building block.

It goes beyond dressing for others. It’s not about wearing hole-free socks because you have to take your shoes off at the airport security line, or saving your best underwear for doctors’ appointments or because you might get lucky that night. It’s a general ongoing practice. A protocol that makes you look presentable and feel prepared for whatever might come your way.

There’s something purpose-defeating about sad, stretched-out underwear or a threadbare sock underneath a bespoke suit. Proper dress means caring not just about clothing, but underclothing.

Why does it matter?

“Your underwear is probably the closest thing to you at any given moment.” Etiquette’s creative director concedes. “Even though others might not know what’s going on underneath, you’ll walk around with the secret smirk of confidence. It makes you feel spiffy. It puts a little spring in your step. It adds some spark to the day-in, day-out, same-old, same-old routine. It prevents you from being embarrassed if an intimate encounter should arise.

Etiquette is not a science – it’s an art. These are guiding principles, not hard-and-fast laws. The most important thing about rules is knowing how and when to break them. “Being well-dressed (and well-mannered) isn’t about rigidity. It’s not about an elite top-hats-and-tails formality, or wearing an old-fashioned monocle while having high-tea with your pinky finger extended. It’s not repression, but expression. It’s a respect for tradition mixed with a modern who-gives-a-damn, who-the-hell-cares spin.

Good style, like good manners, means having a personality, but not being overbearing. A sense of humor, without being rude. It’s knowing what’s appropriate for any given situation and adding your own je ne sais quoi. It’s a base of civility with a healthy dose of irreverence tossed in for good measure.

Is etiquette obsolete in today’s tell-all, show-all, post-all world? Knowing that your picture might end up tagged in cyberspace for all eternity, isn’t it more important than ever to make sure you look good?

Today the rules of etiquette are usually unwritten – they’re the underlying standards of society, the things that keep us from offending friends and killing strangers on crowded public transportation. Likewise, your style starts with the basics: underwear and socks.

Here is a company dedicated to perfecting your basics. Etiquette begins with what you first put on each day. It’s the foundation of your everyday dress routine. The essential building block.

It goes beyond dressing for others. It’s not about wearing hole-free socks because you have to take your shoes off at the airport security line, or saving your best underwear for doctors’ appointments or because you might get lucky that night. It’s a general ongoing practice. A protocol that makes you look presentable and feel prepared for whatever might come your way.

There’s something purpose-defeating about sad, stretched-out underwear or a threadbare sock underneath a bespoke suit. Proper dress means caring not just about clothing, but underclothing. Why does it matter?

No detail is left behind. Etiquette has created in partnership with Laundress New York an exclusive eco-friendly laundry wash specifically for the care of your most delicate fabrics and intimate apparel. This fragrance-free formula was created to gently but effectively clean without harsh chemicals.

Made from natural plant-based ingredients, it is non-toxic, biodegradable and allergen free. Nothing artificial, no additives and no animal testing. Designed to preserve and protect you, your basics, and the environment.

For more information visit www.etiquetteclothiers.com and www.thelaundress.com.