One day over breakfast my husband Jason and I came across an interesting fact: disposable diapers are the third largest contributors to landfills in the world and each one can take up to 500 years to biodegrade. Since we were about to have a baby, we did the math and realized our own child would use up to 6,000 diapers alone! We thought if we were struggling with the guilt of diapering, surely other parentswere too. There had to be an alternative.
Turns out there was. In our own backyard! We found a company in Tasmania who made flushable diapers. Jason and I worked with the inventor to bring this concept to the U.S. And just like that, gDiapers wasborn.
Since the conception of gDiapers in 2005, we knew that we had to make business and family go together better. It’s not just about the product. As young parents’ we wanted our own children close by. We offered onsite childcare from day one and our fifth employee was actually a teacher. We have grown over the years and have now partnered with Growing Seeds, a leader in early childhood development, to co-locate at our gDiapers HQ in Portland.
With Growing Seeds, we found a partner who shared our same core values: to nurture a happy future by fostering respect for each other and the environment. Keeping kids close and work hours flexible means a lot to us. Life happens during business hours, too. So we made it an utmost priority to trust in each other, get the work done when it makes sense, and to never neglect those that mean the most to us. We’ve always been this way.
But as it happens, it has a name. It’s called being Flex-Friendly, sustainable from the inside out, starting with our people.
Recently I had the privilege of being named one of Fortune Magazine’s Top 10 Most Powerful Female Entrepreneurs. To be considered anywhere in the list was amazing, but the top 10?! I was blown away. There are truly phenomenal women working with great imagination and care at changing the landscape of business. I got to meet many of them.
At the end of the day, it comes down to being Fair Dinkum, an Australian expression that means being genuine and real with everyone you encounter. It’s how Jason and I approached this business in the first place, how we’ve maintained it and watched it grow, and how we’ve been able to do something better for parents, babies and the planet.
To learn more visit www.gdiapers.com