From Milan, Italy the Salone Internazionale del Mobile trade fair brought contemporary design for children to the center of the international public attention.

Kids room – ZOOM! is a special home exclusively designed for children staged and curated by unduetrestella founder Paola Noé with Austrian children’s furniture designer Thomas Maitz from perludi.

The project provided a snapshot of contemporary design for children and aimed at moving this young, emerging creative scene into the center of public attention. An elegant apartment on the third floor of a residential building, located in a very exclusive area in the heart of Milan, opened the door to the international design for the little ones, but also to contemporary artists, publishers and food installations.

The exhibitors had the opportunity to present their products on a large area of 200 square mts.

“The exhibition area is the representation of a living space” says Paola Noe’ “the single rooms are arranged as children’s rooms. It is all about interpreting the living environment of children.”

Besides furniture the event also featured the objects that surround kids in their daily life.

“The bedroom represents for a kid what the whole house is for an adult: a safe and cozy place where to find protection from the outside words.” Noe’ continues,  “It is lived by useful tools for every day life and new adventures.  To be able to design a good children’s bedroom it is necessary to have elements of the child developmental process.”

“Furniture and objects contribute to building up the material world around a child and are therefore significant carriers of meaning.” says Co-founder Thomas Maitz, “Whether crafted by hand or industrially manufactured, pieces of furniture and objects for children reveal a lot about adults’ attitudes towards the physical and mental development of children. When designing for kids, one has to consider various factors: intimacy and the system within a family, power, autonomy and personal territory, learning and, above all, the significance of playing. “

A key element of Kids room – ZOOM was the feature of not only furniture but also innovative solutions and materials especially projected in order to stimulate children’s creativity and autonomy and to follow them through the most significant stages of their growth, playing but also getting them familiar with art and design.


The Salone Internazionale del Mobile is the International Furniture Fair of Milan, the largest furniture and decoration trade fair in the world. The annual show showcases the latest in furniture and design from international sources. It is considered by interior designers as a leading exposition for the display of new products by furniture manufacturers, designers, lighting concepts, and other design items. It is held every year, usually in April, in the FieraMilano complex in the Milan metropolitan area town of Rho.