Not Just Runway: Chime For Change

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HOW FASHION POWERHOUSE GUCCI GATHERS THE WORLD’S MOST POWERFUL WOMEN TO RIGHT WHAT IS WRONG.

A DIFFERENT KIND OF LIMELIGHT

As Fashion Weeks wrapped up all over the world in late September, designers made headlines for their fresh new looks for the Spring/Summer of the year to come.

This year though, Frida Giannini, creative director of the Italian fashion authority Gucci, might have stolen the limelight for her efforts to promote Education, Health and Justice for every girl, every woman, everywhere through her newly launched CHIME FOR CHANGE charity. “This is the emergency and the opportunity of today. We have reached a significant moment in the history of girls’ and women’s empowerment and now is the time for change.” Says Giannini, “I think it is essential for girls and women to see and celebrate what is possible.  I hope that through CHIME we can help the voices calling for change to become so loud that they cannot be ignored.”

Frida Giannini, Gucci Creative Director

Frida Giannini, Gucci Creative Director

 

Chime For Change serves to convene, unite and strengthen voices speaking out for girls and women around the world and focuses on three key pillars: Education, Health and Justice.  The campaign comes at a historic and pivotal moment for girls and women globally as the world’s attention is drawn to international stories ranging from Malala’s personal fight for education in Pakistan to headlines of violence against women in all corners of the world, including India, Ireland, South Africa and the United States.

Gucci has a long history of engagement with girls’ and women’s issues, including a seven-year relationship with UNICEF in support of girls’ education.  In addition, the company founded two women’s film awards, the Spotlighting Women Documentary Award with the Tribeca Film Institute and the Gucci Award for Women in Cinema with the Venice Film Festival.

THE SOUND OF CHANGE

This time around though the aim was to literally make some noise, that is why Frida gathered the most powerful women in the world to join her cause. Among CHIME co-founders, Beyoncé Knowles-Carter who turned the home of English rugby into a fortress for women’s rights at a star-studded charity concert in London this summer. With her on stage, John Legend, Jennifer Lopez, Madonna, Florence + The Machine and Rita Ora. Freida Pinto, Aishwarya Rai, Jada Pinkett Smith, James Franco, Ryan Reynolds, Jessica Chastain and feminist icon Gloria Steinem were among the presenters. Even Prince Harry sent a videotaped message of support.

“I have always felt strongly about equal opportunity for women.” Mrs Carter states, “girls have to be taught from early on that they are strong and capable of being anything they want to be.  It’s up to us to change the statistics for women around the world.  I’m honored to be in the company of women who live fearlessly and set an example for the next generation of young ladies.”

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CATAPULT TO THE NEW AGE OF CHARITY DONATIONS

Chime for Change partners with Catapult, the first crowd-funding platform focused on the advancement of girls and women, to link the CHIME community directly to projects where help is needed most. Catapult currently represents more than 60 organizations pursuing change around the world. The Chime for Change website is a window for dozens of projects on a range of social issues, from economic security to maternal health, HIV/AIDS, human trafficking, child brides, technology, rights, domestic violence and more. With just a few keystrokes  viewers can “chime in” and start making a positive difference on a cause that matters to them..

WHAT WE DO IS MORE IMPORTANT THAN WHAT WE KNOW

As Selma Hayak, CHIME’s Co-founder perfectly put it: “We live in a world where millions of girls and women still struggle for basic rights. A world where 800 women die every day during pregnancy and childbirth, even though we have the medical know-how and means to save almost all of them. A world where a 15-year-old girl can be hunted down on a school bus and shot in the head, simply because she believes girls should be educated. A world where a 23-year-old woman can be gang-raped on a moving bus; violated over and over, beaten with an iron bar, and dumped out, bleeding, by the side of the road, as if she were disposable.

You know these stories. We all know these stories. We watch them unfold — almost in real time. Who are we today, if we don’t do something about it? How can we tell ourselves awareness is enough? By working together we can change the course of history to ensure that girls and women are empowered to realize their potential and thrive.”

 

 

Article From The Happiness Issue