Purchasing with a Purpose:Velveteen Partners with Pratham USA to Support Children’s Education in India

Velveteen and PrathamUSA have partnered to sell a special holiday capsule collection and donate 100% of the profits to support Pratham’s education programs in Delhi. The sale will be hosted on www.VelveteenClothing.com as a post-Thanksgiving closeout. It launches on Black Friday, November 29, and will continue through Giving Tuesday, December 2, 2014.
Velveteen’s Flash Sale provides an opportunity for customers to support education in India while shopping elegant holiday looks including delicate silk dresses, silvery velvet skirts, stylish baby tunics and much more.
Pratham is the largest educational movement in India. This past September, Velveteen’s founder Laura Eckerman Egloff, visited the Pratham’s library in government schools and a Pratham run Learning Center in the Mayur Vihar neighborhood of New Delhi. She was impressed by the success Pratham, its educators and community volunteers are having in creating educational opportunities for underserved children in India. As a mother of two young children, Laura knows how important it is that all children have access to quality education.  She is committed to work through Velveteen to support programs like Pratham which are working well and making a difference.
“At the heart of Velveteen is the belief that empowerment of children is the first step toward a better future for everyone. We owe it to the world to ensure every child has the opportunity to engage with the world around them – to wander, to explore, to look outward and to shine. Education is the critical first step in unlocking this opportunity for millions of children. We’re thrilled that our first Flash Sale will be in support of the incredible work that Pratham is doing in India.” 
Velveteen is proud to partner with artisans in India to produce its beautiful childrens’ clothing. Supporting education and economic opportunities in India is a natural extension of these partnerships and an essential reflection of Velveteen’s values.
About Velveteen
Velveteen recently won the Junior Design Award for Best International Fashion Brand, and was named “Highly Commended” in the Best Girls’ Designer Fashion Brand category at the Junior Design Awards hosted by the British publication Junior Magazine. Velveteen works with fair-trade organizations whenever possible. The clothing is finely crafted and hand-embroidered, using a combination of Indian artisan techniques.
Velveteen wants all children to enjoy a childhood filled with wonder and opportunity. Velveteen is for the child who shines bright like a diamond. Velveteen is for the child who is strong, smart, and kind. Velveteen is for the global child in all of us.
About Pratham
Pratham, which means “first” in Sanskrit, is one of the the largest non-governmental organization working to provide quality education to rural and urban children throughout India. Pratham’s programs—including pre-school interventions, programs for children in primary and upper primary grades, education for dropout women and well as vocational training for youth —reach millions every year.
Established in Mumbai in 1995 to provide pre-school education to children in slums, it now has activities in twenty states of India and has supporting chapters in the U.S, Canada and the United Kingdom.
Pratham’s co-founder and CEO, Dr. Madhav Chavan received the 2011 Skoll Award for Social Entrepreneurship and the prestigious WISE Prize for Innovation in 2013. Pratham has received a 4-star Charity Navigator rating for four years in a row.