A TOXIC-FREE FUTURE CAMPAIGN
Cancer claims over 1,500 lives every day. Prolonged exposure to environmental contaminants have been linked to the development of cancer in children, and yet surprisingly, there are still many toxins found in the products that we use everyday. Whether from food, toys, skincare, furniture, pesticides, bug repellents or paint, toxins and carcinogens find their way into our homes, and into our children’s growing bodies causing devastating effects. There is a better alternative, and we wanted to do something about it, which is why we created The Beautiful Faces of Hope campaign.
At the Children’s Hospital Los Angeles, we were able spend the day with some of these Faces, and their families. We were touched by all of their experiences, and moved by their incredible bravery. While at the hospital, we learned that these kids, have some very big dreams for their future: Dalilah, who has Acute Myeloid Leukemia (AML), dreams of being a Beauty Queen; Fernando, who has Acute Lymphoblastic Lymphoma (ALL), dreams of being Spiderman; Jacob, who has Neurofibromatosis Type 1 (NF Type 1), dreams of being a Motocross Champion; Grace, who has Ph+ Acute Lymphoblastic Leukemia (Ph+ ALL) dreams of being a ninja; Laylah, who has Acute Lymphoblastic Leukemia (ALL), dreams of being a chef; and Khloe, who has Retinoblastoma, dreams of being a veterinarian. So we decided to turn their big dreams, into a reality.
We partnered with photographer and founder of the Anything Can Be Project, Jon Diaz, to do a fantasy photo shoot where each of them were able to live out their dream. Their stunning portraits are a testament to the bravery, strength and adventure of every child who confronts the devastating diagnosis of cancer. They are all heroes fighting for every day, and we are proud to fight alongside with them.
For more information about the Beautiful Faces of Hope campaign, visit www.thebeautifulfacesofhope.com.