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Welcome to Natural Child

Toddler Sitting on a Bench

If you are a parent who welcomes a visual challenge, demands superb quality and craves intellectual creativity, if you are not willing to compromise your sense of style and your values read on, we feel your pain. We are here to ease it.

The road to parenthood is inevitably paved with good intentions – after all, we all want to give our children the best possible start in life. Every day we are called to answer tough questions that modern life exposes us to. It may sound daunting, but by making a few vital choices, we can have a long-term impact on our children’s wellbeing.

Natural Child magazine was born with the ambition to promote the attractive side of sustainability to modern parents with a conscience and a taste for life! Enabling you to make better choices for yourself and the people you love the most without sacrificing the things you like the most.

We all want the best for our children and now we feel more than ever that is important to consider the environment they live in. Sustainability, social and environmental, has become a big issue and being a parent today can’t escape from factoring it into the equation when making choices for our family.

But… should we feel guilty because we still look first at the aesthetic of a product or it’s smell before the country it was manufactured in or the list of ingredients? It’s not just a matter of preserving the environment, it is also about the responsibility of being a role model and an educator for the generations to come. But who is going to educate us? How long before our child will come home asking why we don’t compost or we drive a hybrid? And is driving a hybrid that will make us better parents?

Natural Child is here to help you with all these questions, dispelling the myths, discovering the latest international trends from fashion and design to food and wellbeing, giving voice to the new players that are making the sustainable choice the no brainer one (even for someone like us). An essential resource for modern parents like you who want to make better choices for yourself and the people you love the most without sacrificing the things you like the most.